Add your company 🇨🇦
Run a Canadian business? We want you in here. It’s free, there is no paid placement, and every application is read by a person against the bar below.
Two different bars
Being a Canadian company and making a product in Canada are different questions. The first gets you listed; the second also earns the maple-leaf origin badge on the products it covers.
1. Your company: a head office in Canada
The bar is a head office in Canada. That is the whole test for getting listed — selling here isn’t enough. Foreign ownership is fine; a head office outside Canada is not.
2. Your products: the “Made in Canada” rule
For an origin claim we use the Competition Bureau’s Made in Canada standard: the last substantial transformation happened in Canada, and at least 51% of total direct costs were incurred here.
Imported inputs are allowed — that is what separates it from Product of Canada, which needs 98%. Roasting imported green coffee here counts; reselling someone else’s roasted beans doesn’t. More on the rules, or the Competition Bureau guidance.
You do not need to clear this second bar to be listed. Most brands here don’t.
What we check
- 🍁Where your head office is. Usually straight from your own site or a public record.
- 🍁First-party evidence for any origin claim. Your own site or product copy saying where the thing is made. Link us straight to the sentence.
- 🍁Which product lines the claim covers. Almost every maker also sells things it didn’t make, so tell us where the line is.
- 🍁The store your customers buy from. We match on the exact storefront domain — the one people check out on, not a marketing microsite.
🍁One limit worth knowing about
Product search reads Shopify product feeds — the only platform it can read today. On WooCommerce, Squarespace, Wix or a custom build you can still be listed and still carry your badges; your individual products just won’t turn up in search yet.
Apply anyway. Applications are how we decide which platform to build next, so a maker we can’t read yet is the argument for building it. It changes nothing about whether you qualify.
Send us your brand
No trick questions. Not sure about the origin details? Say so and send it anyway.
Frequently asked questions
- Does it cost anything to be listed?
- No. Applying and being listed are both free. Nobody will ask you for money.
- My company is Canadian but my products are made overseas. Can I still be listed?
- Yes — many brands here are. A Canadian head office gets you listed; the “Made in Canada” badge is about where a product is made, not who makes it.
- We're Canadian but a foreign company owns us. Does that disqualify us?
- No. The bar is where the head office is, not who owns the shares. A head office outside Canada does disqualify you, including a Canadian-founded brand that has since moved. If you list several countries, tell us which one is primary.
- Our store isn't on Shopify. Should we still apply?
- Yes — please do. Product search can only read Shopify feeds today, so you'll be listed and badged but won't have individual products in search yet. The form's platform question is how we decide what to build next.
- What counts as evidence that a product is made in Canada?
- Something you published yourself — your own site or product copy stating where the item is made. A directory listing or press profile is a lead, not evidence.
- We make some of our products here and resell others. What then?
- Tell us which lines you make. An origin claim is scoped to specific product types, not a whole catalogue, so the rest stays unbadged.
- How long does it take?
- No set turnaround — every application is checked by hand and this is a small project. We'll only contact you if we need something to finish the check.
Thresholds above summarise the Competition Bureau’s guidance on “Product of Canada” and “Made in Canada” claims. Not legal advice.